There are four major types of advertising on digital marketing. These are: banner ads, search engine marketing (SEM), rich media ads, and social media.
Banner ads are the most traditional form of digital marketing. They have a long history dating back to the 1920s with the invention of advertising by John Wanamaker. These days they still work nicely as they can be found in any form on social media sites like Facebook and Google ads. However, these types of ads can be ignored or blocked by people who are not interested in that particular product or service so brands need to make sure that their banners stay top-of-mind for potential customers or else it’ll be a waste of money spent on that ad campaign.
Rich Media Ads (RMA) is another form of digital marketing where brands use text, video, sound, animation and interactive elements to reach out to audiences online. RMA has been around for more than two decades but it is still a relatively new advertising format that has seen a large increase in popularity over the last ten years with ads on sites like YouTube.
Social media is where people spend most of their time online and it has become so popular there are now some social media agencies which have taken up the job of managing these platforms for businesses looking for an increased exposure to a wider audience. There are now some social media advertising standards for brands to follow. The duties that these companies perform include; keeping in touch with customers, maintaining the pages and profiles, formulating content, and handling any mistakes that may occur to avoid losing clients.
Many of these agencies also offer marketing services like Facebook Ads or Twitter Promotions.
Search engine marketing, or SEM, is useful for brands that want to advertise on search engines and have the potential to reach a large number of customers during their search. Search engines used to be the domain of large, well-established companies but they are now open to small businesses with innovative ideas and products.
Summary
People spend the majority of their online time on social media, and it has grown so popular that some social media firms now manage these platforms for businesses seeking increased visibility to a larger audience. Search engines were once the exclusive province of large, well-established corporations, but they are now open to small businesses with unique ideas and products. SEM, or search engine marketing, is useful for businesses who wish to advertise on search engines.